While some will depart your site over reasons you simply cannot control, more often than not you do have the ability to influence their actions. In fact, your ability to persuade visitors to take the actions you desire is probably the most important thing you can do to impact your online success.
Conversion Graphics will get you more conversions by optimizing the website key areas such as layouts, headlines, colors, copy, graphics, photographs, etc..
We focus on three key areas to maximize conversion rates:
Compelling Design
Your online success begins with the look of your site and what it says to a visitor. Far too often, designers and technology people are put in charge of developing websites, but they haven’t a clue about what it takes to generate sales. They are generally more concerned with how "cool" a site looks and what "special effects" they can add instead of the most important thing -- "How the design affects your business!"
We believe that artists shouldn’t develop your website, your customers should. While design components are an important ingredient of a good website, far too often websites are built with gimmicks that may look great, but counteract your goal of motivating potential customers. At Instinct Marketing, we use design as a powerful tool for guiding people to take favorable actions so you get your desired end result. Our Conversion Graphics team takes a deep understanding of the goal in mind and creates designs focused on maximizing conversions.
Persuasive Copy - Your Success Relies on Your Ability to Persuade
The quality of your copy is another important aspect in gaining favorable online outcomes. In fact, the written word can be your most effective online marketing tool. It’s not only the words you use, but also how they are presented to the viewer and the feelings they generate. Selling on the Internet is merely the process of persuasion.
Remember, your website is not about informing people of what you do, but convincing them to take action. Whether that goal is to call an 800 number, register for more information or even to buy something online, the ultimate goal should be to steer the visitor into taking the action you desire. At Instinct Marketing, our Conversion Graphics™ team will work with you to write powerful copy that that will make what you are offering customers irresistible.
Metrics Optimization –Tilt the Odds in Your Favor by Testing Thousands of Variations to Your Web Pages and Determining “the Best Versions” that Generate “the Best Returns”
One powerful advantage the Internet provides is the ability to continuously modify your web pages. Through testing, measurement and optimization, you can make little changes that will significantly impact your long-term success. In fact, by simply focusing on your conversion rates you can increase your business from your existing online traffic without boosting your advertising budget.
By testing the variations and making minor adjustments to a website or marketing campaign can produce noticeable effects and significant INCREASES in profitability. We utilize both A/B testing and advanced Multivariate Testing to determine what adjustments perform. Even when a strategy is working, we maintain an attitude of continuous progress. By tracking predefined metrics and committing to constantly improving in those areas, your web presence will continue to move towards reaching your goals.
If you were to guess, would you think that your Web Pages are fully optimized? Why Guess When You Can Know!
Knowing your website is fully optimized gives you piece of mind when investing your money in online ad campaigns which is a costly endeavor. The cost to generate qualified prospects is steadily increasing month after month, but with an optimized site those costs could be minimized while increasing profitability.
Conversion improvement is your greatest weapon for growing profitability.
Few things can influence your success more than your conversion rate. In fact, if you could only improve one thing about your business, increasing your conversion rate might have the greatest impact.
Remember, since you have already spent the money to get someone to your website improving your conversion rate does not increase costs. In fact, getting more responses will simply drive down your cost per lead and increase profitability. Conversion Graphics™ will grow your response rate by determining “THE” optimal landing page for maximizing conversions.
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